Currently freelancing, I work with a mix of publishing and creative businesses and start-ups, locally and overseas working toward the ultimate juxtaposition of image and words.
These currently include:
Sea Level Australia, swimsuit designers, design and direction for digital and print media since 2022
Brain Candy, publishing, since 2012, creative direction, design strategy, print and digital products
Final Mix Post, sound engineers, creative direction, logo and design strategy for print and digital
Branding and digital direction for Green Valley Hotel
Rebranding (logo) for the The Riverstone Hotel
Client history
Harvard Business Review, freelance -- features art director and concept development for Spotlight section to 2019
Harvard Business Review, contract -- full redesign 2011 —2016
Fairfax's Sydney Morning Herald and the Australian Financial Review -- redesigns in 1998, 2000, 2012
DJCoalition, lighting designers -- creative direction, print and digital platforms
Bauer Media Hong Kong -- airline magazines pitch 2014
Meld Studios -- content based visual design of outcomes from interactive and service design research
Federal Publishing -- suburban couriers redesign
News Media -- pitch development, content and visual for prestige titles
My back story 2003 - 2011
On completion of a Bachelor in Visual Design, with a passion for editorial and a photography major, I was invited to join Wordley & Associates Photography Studios, Adelaide but inspired by the greater editorial scene, I worked as junior designer at Conde Nast Australia before returning to Wordleys for a one year internship.
Next, I was invited to the perfect role at de Luxe & Associates, where I spent the next 15 years immersed in the fast-paced, very intensive world of editorial and publishing design, in Sydney, Hong Kong and Boston. Along with more traditional logo, branding and strategic work, I directed and mentored our teams, in design and content development, until de Luxe & Associates closed in 2011.
Direct skills:
Creative direction & design, print & digital
Typography & layout
Art direction and commission of photographers and image makers
Mac skills in InDesign, Photoshop and CCSuite, and web-building apps
Extended skills...
Investigation & research
Project planning & brief development
Brand distillation & development
Pitch & presentation development
Visual direction & concepts
Content generation & language development
User focused design
Development of team & culture change
Mentoring & studio directing
Style guides & templates
Project management & production flow
Photography direction
Work:
Editorial
Branding
Identity
Digital direction
Print artwork