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I am driven by a life-long passion for the ultimate juxtaposition of image and language. 

On completion of a Bachelor in Visual Design, with photography as my major, I was offered a role as junior designer at renowned publisher, Conde Nast, Australia, before being invited to assist and shoot at the outstanding Wordley & Associates Photography Studios, Adelaide. Wordleys inspired me to seek a highly coveted role at de Luxe & Associates, where I spent the next 15 years immersed in the fast-paced, very intensive world of editorial and publishing design, in Sydney, Hong Kong and Boston. Along with more traditional logo, branding and strategic work, I directed and mentored our teams, in design and content development, until de Luxe & Associates closed in 2011.

 
Clients: 
Currently freelancing, I work with a mix of publishing and creative businesses and start-ups, locally and overseas. 

A selection of these include:
DJCoalition, lighting designers, ongoing -- creative direction, print and digital platforms
Brain Candy, publishing, ongoing -- creative direction, design strategy, print and digital products
Final Mix Post, sound engineers, ongoing -- creative direction, logo and trading, design strategy for print and digital platforms
Harvard Business Review, by contract -- full redesigns in 2009-11 and 2015-16
Bauer Media, by contract -- airline magazines redesign 2014
Meld Studios. by contract -- content based visual design of outcomes from interactive and service design research
Fairfax's Sydney Morning Herald and the Australian Financial Review -- redesigns in 1998, 2000, 2012
Federal Publishing -- suburban couriers redesign
News Media -- pitch development, content and visual for prestige titles

 

Direct skills:
InDesign, Photoshop and CCSuite
Creative direction & design, print & digital
Typography & layout

Extended skills...
Investigation & research
Project planning & brief development
Brand distillation & development
Pitch & presentation development
Visual direction & concepts
Content generation & language developem
User focused design
Development of team & culture change
Mentoring & studio directing
Style guides & templates
Project management & production flow
Photography direction

Work:
Editorial
Branding
Identity
Digital direction
Print artwork