I was asked to redesign a suite of magazines for an asian airline. The hook was it needed to be done remotely, in dual-language, to be included in a major pitch in a few weeks. Knowing the complexities of this huge ask, I called on my familiar team in London, Boston and regional eastern Australia to create an ‘elegant, classic, international design with Asian influences’. We worked day-and-night to develop key pages, and then sent templates and styles for the Asia-based team to use to create dummies of each title. The stack of titles were beautifully wrapped in rice paper for the final presentation.
BRAND VALUES News Magazines held a luncheon for their luxury brand clients to reinforce their stake the prestige brands market. Here's a selection from the 600+ screens we created: a mammoth research and design task left largely to us. Starting the presentation with a 'sizzle' it was vivid, striking and ‘to-die-for’ -- the precise brand value their titles project.